Farshchian

I’ll meet with your web team for a comprehensive briefing of your current site’s functionalities and a clear understanding of your needs. Then I’ll turn that info into a text-based outline proposing a total number of necessary pages, page-mapping (how the pages click to one another), CTA placement, and any suggested integrations not already being used.

We will also start a shared google drive with:

1) Passwords - all passwords and URL’s necessary to the design and development process.

2) Copy - I’ll add this, read more below

3) Assets - current or past logo and branding assets

4) Content - the highest resolution available of artwork jpgs or pngs, image scans, and videos (If you keep any of these on another cloud platform, just share the login credentials here)

We’ll create an initial brand asset kit with colors, fonts, mission, and mood. This provides the visual guidelines to be applied across all online and marketing platforms. You may update these assets at any time during the design process if anything feels off, to ensure that the Farshchian ‘brand’ feels 100% authentic.

Wireframes are your first chance to visualize your website. While not nearly as detailed as the final site will be, these blueprint images give you a visual representation of the site’s overall layout. We will make all requested adjustments before we begin building the site.

Tentative pages will include: home/landing, gallery/authentication, history (with emphasis on his marital relationship as an influence), museum, shop, contact page, lead pages for each target demographic (curators, collectors, students, etc.), dynamic content page (e.g., blog), videos, privacy policy, refund policy, terms and conditions, and any other pages we decided on in Initial Planning.

The most user-friendly and future-proof platform upon which to build your site is Squarespace. I will custom code the entire site so that every element is unique to you. Placeholder text and imagery will be used in this phase, then the live mockups can be approved and/or edited as much as needed before eventually becoming your live site.

Another viable platform upon which to build the site is Webflow. The benefits of Webflow are more advanced animation and interactive options (including 3D potential) and a native super-smooth scroll (it feels like the mouse is floating down the page when you scroll). The downsides are that website maintenance will be far more complicated for you after our site hand-off (you would likely need to hire someone to make any changes beyond small edits), the process of adding dynamic content (blogs, etc.) is less intuitive & more time consuming, and the project timeline & project rate will be greater. If this is something you would like to explore, however, I’m happy to tell you more.

I’ll initially copy/paste all of your current site’s text into an editable document in google drive, creating individual ‘working copies’ for each current web page. We will edit this drive together until the copy sounds right and aligns with your brand voice. In the Copy & Content phase, we will finalize and add this updated copy, along with any completely brand new sections or paragraphs, page by page. Then we’ll migrate imagery, galleries, and videos.

At this phase, I will custom code UX interactions, scroll effects, and elegant animations to select elements to give your site life and make the user experience more engaging. Additionally, I will embed commerce, email campaigns/list-building, social media integrations, and all other third-party platforms needed.

We will test all pages and functionalities across the site and be sure they are 100% responsive to mobile, mobile side-view, iPad, laptop, and desktop. All contact forms, email captures, and call-to-actions will also be tested. At this phase, your site is live but password-protected, so that only we can see it.

Using google keywords and industry trends, we will integrate keywords into the short descriptions for google web crawlers, make sure that all images are named appropriately, and optimize all URL’s for efficient SEO. I will also integrate google analytics into the backend of your site so that you can continually view traffic sources, user behavior, and other metrics going forward.

This is purely technical and can take 1-5 days, depending on the speed at which registrar records are updated. During this time, your site may not be visible publicly. (This can also take just a couple of hours—it is fully dependent on the hosting company & registrar of your current site and domain.)

Everything is live! I will create 3 months of branded email templates complete with copy, imagery, and CTA’s to announce your new site, your NFT, and any other news you feel called to share. You have complete control over the language within these, can change them at any time, and can duplicate them for future emails with consistent branding. We can schedule these to go out weeks in advance.

Celebrate the incredible new online presence that we created together, then tell the world about it!